READERSHIP - Independent (BSB Dorland) research shows a multiplier on circulation of 3:1 - each copy is read on average by three readers.
READERSHIP RESEARCH - Independent (BSB Dorland) research has confirmed much of what we would expect from the Seahorse readers - they tend to be boat-owning racers who attach a lot of importance to what they see in Seahorse.
SEAHORSE READERS - As Sailors
• 58% are boat owners – 73% over 25ft
• 72% race regularly
• 68% spend over an hour reading Seahorse
• 24% of readers disagreed with the statement:
“The magazine gives me ideas of what to buy”
• 18% of readers disagreed with the statement:
“Advertisements are a useful part of the magazine”
