New Seahorse readers are sought amongst the players out there doing it. Most of the key international events on the racing calendar will include a copy of Seahorse within the skippers’ racepack together with a letter from the editor inviting the skipper/owner to subscribe.
Seahorse is also one of the founding partners of Scuttlebutt Europe - a daily emailed newsletter that is free to see but which is used to drive new readers toward subscribing to Seahorse.