Unstoppable?

There's corporate-speak and there's sailor-speak. So when BMW main board member Dr Michael Ganal said the tie-in with Larry Ellison's America's Cup was a 'new and logical reorientation' of carrying on with their involvement from the 2003 campaign you didn't get the true scope of the boost this ought to give. But the sailors gave the game away. 'We look forward to achieving our goal of winning the America's Cup. We believe we have the team to win,' said the team's chief executive Chris Dickson. 'All the pieces to a winning America's Cup team are here,' added senior sailor John Kostecki. You get the flavour...

What does the name change - from Oracle BMW to BMW Oracle - really mean? First there is the cash. A lot of it.

To read the remainder of this article please go to the September 2004 edition of Seahorse, available at selected newsstands or by calling: + 44 (0) 1590 671899 or by email at: info@seahorse.co.uk

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